Danny Lew

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Dieter Rams: Los Diez Mandamientos para un buen diseño

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Ya en el decada de 1980, Dieter Rams estaba cada vez más preocupados por el mundo de su alrededor – “una confusión impenetrable de formas, colores y sonidos.” Consciente de que l era un contribuyente significativo a ese mundo, se preguntó una cuestión importante : es mi diseño de un buen diseño?
Como realizar un buen diseño no se puede medir de una manera finita se dedicó a expresar los diez principios más importantes por lo que consideraba era bueno. (A veces se les conoce como los “Diez mandamientos”.)

Aquí están:

 


Good design is innovative

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

TP1radio
TP 1 radio/phono combination, 1959, by Dieter Rams for Braun


Good design makes a product useful

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

mpz 
MPZ 21 multipress citrus juicer, 1972, by Dieter Rams and Jürgen Greubel for Braun


Good design is aesthetic

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

rt20
RT 20 tischsuper radio, 1961, by Dieter Rams for Braun


Good design makes a product understandable

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

 t1000
T 1000 world receiver, 1963, by Dieter Rams for Braun


Dieter Rams on T 1000

Dieter Rams talks about his design for the Braun T 1000 radio
VER VIDEO


Good design is unobtrusive

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

t2
Cylindric T 2 lighter, 1968, by Dieter Rams for Braun


Good design is honest

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

l450
L 450 flat loudspeaker, TG 60 reel-to-reel tape recorder and TS 45 control unit, 1962-64, by Dieter Rams for Braun


Good design is long-lasting

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Read more about 620 Chair Programme

620chair
620 Chair Programme, 1962, by Dieter Rams for Vitsœ


Good design is thorough, down to the last detail

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

et66
ET 66 calculator, 1987, by Dietrich Lubs for Braun


Good design is environmentally-friendly

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Read more about 606 Universal Shelving System

606univ
606 Universal Shelving System, 1960, by Dieter Rams for Vitsœ


Good design is as little design as possible

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

Back to purity, back to simplicity.

l2
L2 speaker, 1958, by Dieter Rams for Braun

Vitsœ’s designer, Dieter Rams.
Copyright and usage
All photographs copyright Vitsœ unless otherwise stated

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Written by Moderator

diciembre 2, 2009 a 6:02 pm

Publicado en Uncategorized

2 comentarios

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  1. muy buenas acabo de enterarme de tu web y la verdad es que me parece super bueno no sabia de mas personas interesadas en estos temas, aqui tienes un nuevo lector que seguira visitandote quincenalmente.

    www.sicoes.gob.bo

    junio 29, 2012 at 7:27 pm

    • Muchas gracias. Espero sigamos en contacto.

      Moderator

      julio 2, 2012 at 4:05 am


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